The idea is simple: by painting your ring fingernail purple, you are showing the world your vow to help end domestic violence.
Survivor of domestic violence, as told to Refinery 29
"#PutTheNailinIt [is] a way of having a new conversation. You’re not seeing a bruised face or someone with their head down…this is not the face of domestic violence. This campaign [allows everyone] to talk about domestic violence and not be ashamed."