The idea is simple: by donating to Safe Horizon and painting your ring fingernail purple, you are showing the world your vow to help end domestic violence.
Survivor of domestic violence, as told to Refinery 29
"#PutTheNailinIt [is] a way of having a new conversation. You’re not seeing a bruised face or someone with their head down…this is not the face of domestic violence. This campaign [allows everyone] to talk about domestic violence and not be ashamed."